Signal Over Noise

Signal Over Noise

The Token Cost Nobody Talks About: Hidden Expenses in Production AI

Justin Wilson's avatar
Justin Wilson
Apr 19, 2026
∙ Paid

The pricing page is a lie. Not a deception, exactly. More like a selective truth.

The model costs a dollar per million input tokens. The pricing page says so. Your finance team saw the number. Your VP of Engineering built a spreadsheet around it. The problem is that number is the cheapest part of running AI in production, and almost nobody builds the ful…

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